Ace of Spades Weed Limited is a Toronto-based cannabis retailer that aims to have every shopper leave their store more confident and knowledgable about cannabis consumption.
This project was presented to me as a rebrand. The team was looking to update their logo in hopes of replacing it with something more versatile that also connected more with their clientele. My focus for the project was to take the essence of the original logo and create something clean, unified and something that would stand out It needed to be able to be used throughout all forms of branding and marketing seamlessly. Whether on apparel or packaging, we wanted to create a new mark that would be eye-catching and memorable.










